Gold Circle Horseracing and Betting, the proprietary owner of the Vodacom Durban July – Africa’s Greatest Horseracing Event, advise that Vodacom will unfortunately, not be renewing their sponsorship which currently runs until July 2022.
Part of the immense success of the ‘July’ has been the longevity provided by having had only two major sponsors over the past 58 years with only the 2001 event proceeding without a title sponsor for transitional reasons.
The “Durban July” raceday has become part of the fabric of South Africa in terms of the racial harmony that the event encourages. The outfits that adorn the thousands of enthusiastic racegoers benefit the local and national fashion industry. Marquee suppliers and those that provide related equipment, catering and other services, thrive on this once-a-year bonanza, which pre-Covid, contributed over R300m to the local economy every year.
“We will remain eternally grateful to Vodacom for their commitment to the event over the past 20 years and for the extensive marketing effort that they have contributed to growing this event into what it is today,” said Michel Nairac, CEO of Gold Circle.
- Media release by Gold Circle on Friday 24 December 2021
