Gambling Under The Microscope
Understanding the psychology of gambling and basic human nature are key elements in producing a successful new acquisition product
8th April 2015
3 Comments
Understanding the psychology of gambling and basic human nature are key elements in producing a successful new acquisition product
Thank you, Striker. And thank you, racing. When you get it right, you get it so so right.
There is no miracle cure, and betting operators have to believe strongly in what they are doing and the potential of the sport before they will succeed. Without this you cannot market anything successfully as marketing requires conviction, and lots of it to be effective.
Taking advantage of young girls and dressing them up like that is sexist, it is demeaning and if nothing else, it just plain ruins the photographs.
The loss of Admire Rakti and Araldo in the 2014 Melbourne Cup has added fuel to animal welfare debate and despite both parties claiming to have horses’ best interests at heart, we seem more interested in fighting each other, than fighting for the horse.
Our yard is intimate and personal, maintaining an optimum number of around 50 horses. This ensures that each horse gets personal attention and we spend time learning each individual’s character and preferences
The recent spate of welfare scandals proves that welfare is a hot topic. Luckily for us, that also means opportunity, if we’re willing to take it.
Twitter has the ability to drive so many areas of the industry. From wagering with market moves and the appearance of a horse in the paddock, to attracting new owners and race goers or even syndicating horses, absolutely anyone can become a commentator.
Bad news stories, robust discussion and constructive suggestions – enough to make a grown man cry
Why don’t we actively market South Africa to the world, asks Simon Burgess
The premature loss of Lancaster Bomber (War Front) was a sad setback to the South African thoroughbred industry
The highest-rated horses in all but one race – Parisian Walkway, who achieved his highest performance figure over 1600m – claimed the top four positions in each of this past weekend’s Grade 1 and Grade 2 races (excluding the two-year-old races).This provides strong validation regarding the effectiveness of the rating system!
In one of the most high-profile in-race incidents of the past five years, former SA champion jockey Gavin Lerena was found guilty of four charges, while Jason Gates didn’t escape punishment
Glistian Events’ Joao da Mata chats to Cape Racing Chairman Greg Bortz about the path ahead for SA horseracing
