South Africa’s leading Equine Transporters, New Turf Carriers have hit the high road in the nationally recognizable Hollywoodbets branding.
In a recently announced partnership between the two companies, New Turf Carriers’ Kwa-Zulu Natal and Cape Race-Day fleet are in the process of being rebranded to sport the Hollywoodbets colours on a mobile billboard to inform the world that racing is on at a venue nearby, and that the equine champions are on the move!
The Sham family’s New Turf Carriers is a well-known brand on the SA horseracing landscape and boasts an impressive fleet of equine carriers, providing raceday and other transport support services.
Established in 1995, New Turf Carriers was started by Mark and Dorrie Sham, and is now run by their sons, Michael, Matthew and Marcus.
In 2020, New Turf Carriers offered a range of generous discounts to assist in alleviating some of the financial implications of the Covid-19 lockdown downtime for industry stakeholders. That community-minded approach is infinitely aligned to the spirit of Ubuntu, as holds strong with the Hollywoodbets culture.
“Horse racing is our passion, and to partner with the leading SA equine carrier that transports our much-loved champions, is something we are proud of. The New Turf Carriers trucks will carry our brand in a show of our unified support for a sport that is very close to all of our hearts,” said Hollywoodbets Brand & Communications Manager, Devin Heffer.
Mathew Sham said that New Turf Carriers was a passionate family business with strong roots in South African horseracing and breeding.
“The idea of branding our fleet came up in casual conversation with Owen and Devin Heffer, and it’s a privilege for us to align our good name with an industry giant. It’s a partnership based on a handshake and mutual trust,” he added.
The wrapping of the NTC fleet was done by Winning Form group company SplashOut Media, sponsors of the Cape Derby.
SplashOut offers a wide range of signage, branding and printing solutions, and has been successful in the provision of signage for Hollywoodbets Greyville, Scottsville, Kenilworth and Durbanville racecourses. The company also provides all the branding material for the Hollywoodbets Durban July.
