Marketing Horses – Strict Rules In Australia

Tweet to sell shares in horse leads to trouble

An interesting one for the National Horseracing Authority?

Aussie trainer Mitchell Beer has been fined following a tweet offering to promote shares in a racehorse without holding the relevant licence.

It was reported on www.punters.com.au that Racing Victoria stewards ruled his conduct, or negligence, could have led to a breach of an Australian racing rule.

The rule states that any person wishing to make an offer to promote shares in a racehorse, or racehorses, must hold an Australian Financial Services Licence issued by the Australian Securities Commission.

The matter relates to a tweet in which Beer offered to promote shares in a Hallowed Crown x Evening Glitter colt. He pleaded guilty to the charge and was fined A$1500.

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