Johannesburg’s premier equestrian and fashion affair, the sensational SANSUI Summer Cup, proudly hosted by Gauteng, will be more stylish than ever in 2013.
The SANSUI Summer Cup is the power, the pace and the pulse of an esteemed legacy of thoroughbred horse racing in Johannesburg which began in 1887.
It is a premiere fashion and horse racing event in which the entertainment industry embraces the hustle and bustle of the Golden Region, translating into the galloping hooves of the horses igniting the city’s rhythm and beat.
At a dazzling event held on 17th September at 03 Desmond, Kramerville in Sandton, , SANSUI Summer Cup launched its campaign and announced its fashion theme for 2013: “Colour to Conquer”.
It also introduced its first– ever “Face of SANSUI Summer Cup”, the elegant radio and television presenter and producer Azania Mosaka.
Azania describes this inaugural collaboration as thrilling. “The SANSUI Summer Cup is everything a stylish day at the races should be, I’m delighted to be the ambassador of this prestigious event and really look forward to “Colour to Conquer” in this powerful expression of stand-out style and glorious colour.”
Jane Esterhuizen, Group Marketing Executive of SANSUI in South Africa says: “The SANSUI Summer Cup reflects the qualities that SANSUI, as a globally recognised consumer electronics brand, is known for: quality, aspiration and, credibility.”
“Gauteng is the home of the SANSUI Summer Cup since the early days of gold discovery in the region. We are a region that aims for pole position in everything that we do and being associated with such a prestigious event further enhances our standing as the fun, glitz and glamour capital of Africa”, explains Barba Gaoganediwe, spokesperson for Gauteng Tourism Authority.
The SANSUI Summer Cup takes place at the Turffontein Racecourse on Saturday, 30 November 2013.
Michael Varney of Phumelela Gaming & Leisure says, “The SANSUI Summer Cup epitomises the quality and proud heritage of thoroughbred horse racing in Johannesburg. The 2013 campaign captures all the excitement and high stakes that makes the SANSUI Summer Cup a defining event on the national racing calendar,.”
With a day and night 12 races affair, the exhilarating main event features top thoroughbreds challenging one another over 2,200 metres for a staggering stake of R2 million.
But, it isn’t only the thoroughbreds who will run against one another. Racing for charity, 25 celebrities will take to the racecourse in the HiFi Corp Charity Dash, a heated sprint to raise funds for the event’s official charity Rainbows and Smiles – a non-profit organisation providing support to families and caregivers of children diagnosed with cancer.
Then, there’s the famous “Mo-Kini Sprint”, when some of South Africa’s hottest men swap their kit for “mankinis” in a cheeky dash to do good and raise awareness for Movember SA.