Champagne brand G.H. Mumm has confirmed that it will no longer continue its sponsorship of the Sun Met which was previously named the Sun Met Celebrated with G.H. Mumm.
The Champagne house will not be the title sponsor of the Sun Met in 2020 and believes this is the right decision for the brand.
“Our core goal in sponsoring the Sun Met was to bring G.H. Mumm’s love of bold and daring celebrations to Africa’s richest race day. After consistently delivering a balance of sporting action, high-end fashion and quality entertainment at the Sun Met Celebrated with G.H. Mumm, we are satisfied that the goal has been met and 2019 marks the end of our partnership with the event,” says Sibusiso Shangase G.H. Mumm Senior Brand Manager
“As we close our chapter with the Sun Met, we are proud of our involvement in keeping the spirit of a 136-year-old event alive. Our period of partnership with Africa’s most prestigious race day has represented an achievement of success and G.H. Mumm wishes the Sun Met team further success in the future,” concludes Sibusiso Shangase.
- Press release published by Roth Media on 28 December 2019
