Earlier this year sports marketing agency Two Circles undertook the first National Racehorse Owners Survey on behalf of the ROA and BHA.
It aimed to create a consistent way of measuring the experience of owning a racehorse and understand the attitudes and motives of owners – both current and lapsed – to help the industry reveal insights into owner groups which are currently hard to reach.
This would then be used to ensure fewer owners leave the sport and more become involved.