While fashion has become as integral a part of the big day as the horses, the Vodacom Durban July was once, rather unfairly we’d add, described as a matric dance for adults.
The fashion theme this year is ‘It Is Time’ – and if you don’t have an outfit by now, you have probably run out of time!
The theme explores the excitement of a thoroughbred winning the July and touches on the fashion element of raceday – asking fashionistas and designers to create timeless fashion and to use the elements of a watch face to conceptualize their designs.
Read more about the theme here
“I love this theme because time is so important for designers,” said Fashion Programme Director Tiffany Prior.
“Planning, preparation, fine tuning and last minute panic, that’s the journey designers go on each time they create something. Sometimes they give themselves time, but most times not.Looking at this theme in terms of fashion, I see three words that stand out – timeless, understated, and classic. Whatever the design, make sure it’s raceday appropriate and stands the test of time, as with some of the world’s greatest designers.”
The Vodacom Durban July will be run on Saturday 7 July 2018 at 16h20.
