Cape Racing has announced the launch of its Equine Advocacy Welfare Program, a heartfelt initiative to demonstrate Cape Racing Cares and advocate for the health, happiness, and ethical treatment of all equine athletes.
A heartfelt initiative by Cape Racing (Pic – Cape Racing)
This program serves as a rallying call for the horseracing community and greater public to join forces in fostering an environment where horses thrive both on and off the track.
At the heart of this program is Kubo, Cape Racing’s new mascot. Named after the Xhosa word meaning “a charge,” Kubo symbolizes Cape Racing’s commitment to care, community, and progress.
Kubo represents the shared responsibility of protecting and celebrating our racehorses and invites everyone to join the cause.
Cape Racing Cares: Building Awareness and Advocacy
The Cape Racing Cares program has been created to educate the public, dispel myths, and celebrate the bond between humans and horses.
Through this program, Cape Racing aims to inspire meaningful change and collaboration across the industry.
Key initiatives of the program include a newly introduced Code of Conduct, which emphasizes principles of care, respect, and transparency in horseracing. Stakeholders are encouraged to pledge their commitment by signing the code.
To foster community engagement, the program also features interactive activities like a kids’ collectible card game starring Kubo, designed to raise awareness about equine welfare in an engaging way.
The online platform is central to the campaign, showcasing its commitment to upholding the highest standards of care for racehorses.
It offers valuable educational resources, in-depth insights into welfare practices, and direct connections to key industry bodies such as the National Horseracing Authority (NHA).
Supporters are encouraged to join the movement by downloading a certificate to demonstrate their commitment — click here to get yours.
With detailed information on initiatives, partnerships, and programs, the platform serves as a vital resource for stakeholders and the public to engage with and support the broader equine welfare community.
“This initiative represents a renewed commitment to equine advocacy and collaboration,” said Justin Vermaak, Executive: Racing and Bloodstock. “Kubo symbolizes our dedication to working closely with stakeholders to ensure adherence to our code of conduct. Together, we can foster a stronger, more responsible, and caring racing community.”
A Call to Action
The program encourages all members of the horseracing community and the public to support this meaningful initiative by signing the Code of Conduct and advocating for the welfare of racehorses.
“We believe the horseracing industry has the potential to set a global standard for equine welfare,” Vermaak added. “This program marks the beginning of a transformative journey that prioritizes the dignity and care of every horse.”
Cape Racing is dedicated to elevating the sport of horseracing while prioritizing the welfare of racehorses.
Through its advocacy, partnerships, and commitment to transparency, Cape Racing is shaping a future where horses and humans thrive together.
- Media release by Cape Racing on Friday, 27 December 2024.
