Hong Kong racing’s 2015/16 season gets underway today. To mark the new season, Mr. Richard Cheung, Executive Director of Customer and Marketing, announced the latest customer and marketing initiatives that will enhance the customer experience for racing fans.
“In recent years, the Hong Kong Jockey Club has led other major racing jurisdictions with our innovative customer-centric strategies. This season, our customers can expect to benefit from 10 key initiatives in four strategic areas: digital experience, wagering information, eventful marketing and alternate betting innovations. Among the new initiatives, the launch of Composite Win in October is particularly exciting,” said Mr Cheung.
They will continue our monthly Quartet & First 4 Merged Pool jackpot allocation this season but the designated races will be moved to the 1st leg of the Triple Trio (usually Race 4 on the card) and the last race. Last season, the merged pool jackpot allocation was on the 2nd leg of the Triple Trio and the last race.
“Perhaps the biggest innovation is the alternative way of betting — called ‘Composite Win’ which will allow racing fans to have a new and simplified way to pick the winner of the race” said Mr. Cheung.
Under Composite Win, Horses are grouped into 3-4 groups with racing-specific and objective logics such as
3 Pick 1 – Top 2 Overnight Favourites vs. 3 Overnight Mid-Pricers vs. all Other Outsiders horses
Winning Trainer – e.g. John Moore horses vs. Tony Cruz horses vs. Richard Gibson horses vs. Others
Winning Region – e.g. Hong Kong vs. Europe vs. Japan vs. Others
A particular group will win as long as any horse in the group wins. The dividend will be the same regardless of which horse in the grouping wins.
“This new alternative way of betting offers many new customer propositions ranging from simplification for the leisure customers and risk-hedging for the serious customers, as well as cheering a particular trainer or region (e.g. in the international races) for the sports fans. More information will be released in early October before the launch and we look forward to working with all racing media on this innovative way of betting which is a global first,” said Mr. Cheung.
Besides all the exciting new arrangements, each racing fan will also receive a 2015/16 Racing Calendar as a free door gift upon entry to Sha Tin Racecourse on 6 September.
Read more here
