Kempton Park Racecourse will offer free admission to visitors each Wednesday in February as part of a new sponsorship deal struck with Irish bookmakers Betdaq. Under the terms of the one-year deal, the betting agency will support midweek flat racing at the course, events which will be known as the Betdaq Wednesday Winner Series.
The sponsorship agreement, which has reported as being worth a six-figure sum, also sees Kempton Park’s ground floor sports bar renamed by Betdaq for the duration of the deal. In addition, Betdaq’s own account holders will receive complimentary entry to all Wednesday night races until January 2012.
Kempton’s managing director Amy Starkey said: “We are delighted to have come to this agreement with a high profile betting exchange in Betdaq which is demonstrating its continuing commitment to British horse racing, and we look forward to an ongoing partnership.”
Betdaq marketing director Shane McLaughlin added: “Betdaq has been a consistent supporter of British horse racing throughout our ten year history and we are delighted to continue that support with this sponsorship. Kempton Park is a fantastic racecourse and we are very pleased to be able to pass some of the sponsorship benefits directly on to account holders on Betdaq.com.”
The first flat racing fixture to be sponsored by Betdaq will be held on Wednesday 26th January.
